Interest in GPS-Based Telematics, Related Services Running High
Market research firm C.J. Driscoll and Associates' survey of U.S. commercial fleet operators on mobile resource management (MRM) systems and services found that those using GPS tracking systems are extremely pleased with them, and see it as critical technology.
The Survey of Fleet Operators Interest in MRM Systems and Services assesses fleet operator interest in installed and handset-based MRM solutions, as well as willingness to pay and intent to purchase, according to Driscoll and Associates. In addition to GPS tracking, the study covers a range of other applications including navigation, traffic, and remote vehicle diagnostics.
The study also assesses satisfaction with MRM systems and services among current users. Opinions of fleet operators ranging from local service fleets to truckload carriers are covered in the research, the market research firm says.
The study was partially funded by 13 companies, including leading cellular carriers, digital mapping suppliers, and suppliers of MRM equipment, software and services. It is based on a nationwide telephone survey of more than 500 fleet operators.
Survey participants were drawn from all major categories of fleets, including service, local and over-the-road trucking, private delivery, utilities, transportation and government fleets; the sample included a balance of small and large fleets from all major
Among the findings:
Participating fleet operators using GPS tracking systems expressed a high level of satisfaction with these systems. Some 73 percent indicated that they are extremely satisfied or very satisfied with the system, while only 9 percent indicated that they are not satisfied with their systems.
Interest in GPS tracking of fleet vehicles was rated highest among the systems and services tested, with many fleet operators viewing GPS tracking as an important tool for improving driver productivity, route optimization, dispatching efficiency, and customer service.
Overall, 80 percent of surveyed fleet operators reported that their drivers use cellular phones to communicate while on the road, compared to 66 percent in 2003.
Interest in nearly all tested MRM services has increased since the previous C.J. Driscoll fleet operator multi-client study was conducted in 2003. Increased adoption of GPS and wireless, in both consumer and commercial markets, has greatly expanded fleet operator awareness and interest in MRM systems and services for increasing fleet productivity and efficiency.